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Michael Kors New Collection for fall 2013 is packed in a social video set!

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In a video of 60 – seconds are highlighted the most interesting pieces from MK New Men’s and Women’s Collection. All models are shown in high-speed sequences.

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Michael Kors’s cover photo on Facebook

Head of industry for fashion at Blue Moon Works, Lauren Klostermann said that a video is a high visual and online medium to create feeling around a new collection .

With a shot of the Michael Kors label the new video begins. In a background is a shot of the New York skyline and the action can start. In the first plan is a silver luxury sports car. Over this scene the shots are on sunglasses, handbag and wristwatch all from the new fall collection!

Take a look at the video below ….

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